Our loyalty programme – because we value our customers
At Paula Beauty, we want to thank you for your loyalty. That’s why we’ve created an attractive loyalty programme that offers you and your friends real benefits.
Every 10th visit is free
You collect a stamp with every visit – and after your 10th appointment, we will give you your next treatment free of charge. A small token of our appreciation to reward your loyalty.
Recommendations are doubly worthwhile
Are you satisfied with your treatment? Then spread the word!
If you bring a friend or colleague to us, you and your companion will each receive a 20% discount on your first treatment. That way, both of you benefit – and your friend gets to know our studio at a particularly attractive price.
Whether you are a long-standing regular customer or a new customer: at Paula Beauty, every visit is worthwhile – for your beauty, your well-being and now also for your colleague.
Trends 20251. Natural effect – “No Extensions Look”
More and more customers prefer a natural look, which is why subtle and feather-light eyelash extensions continue to be popular. Fine and ultra-light eyelashes using the “own eyelashes, only better” technique emphasize natural beauty without overloading the eye.
2. Wet look – “wet look lashes”
This technique remains extremely popular. The eyelashes are placed in dense clusters to create the effect of slightly damp eyelashes – as if they had just been coated with mascara. This technique is ideal for anyone who prefers an expressive but not overly voluminous look.
3. Colored accents in eyelash extensions
Colored eyelashes are back in fashion. Stylists are experimenting with shades of blue, violet, and burgundy by integrating them into the classic black eyelash set. This adds depth and individuality to the look.
4. “Angel Lashes” effect
This technique uses ultra-fine eyelashes that give the eyes a certain lightness and freshness. A special application method creates a particularly soft and playful look that still remains natural.
5. Textured volume eyelashes – “Textured Lashes”
More and more stylists are opting for unevenly placed eyelashes of varying lengths to achieve a slightly “messy” yet stylish and modern effect. This technique creates a fashionable and individual look that is perfect for trend-conscious customers.
Conclusion
In 2025, the focus will be on individuality and naturalness. Light and textured effects, creative color variations, and minimal stress on natural eyelashes are the key trends in eyelash extensions. Stylists who follow these trends can inspire even the most demanding customers and offer modern solutions for the perfect look.
you want know more about this, we will happy to advise you.
Trends 2024
Mesotherapy
There are some exciting news and trends in the field of mesotherapy:
Combination therapies: A growing trend is the combination of mesotherapy with other minimally invasive treatments to achieve more effective results. For example, ‘mesobotox’ therapy, a combination of mesotherapy and botulinum toxin, is increasingly being used for facial rejuvenation. Similarly, mesotherapy combines with platelet-rich plasma (PRP) to treat hair loss and promote skin regeneration. These combination therapies provide longer.
Eyelash extensions:
More natural looks and different styles: The trend is towards more natural looking eyelash extensions. More and more people are opting for more subtle options such as half sets, where only around 50% of the natural lashes are given extensions. These give a subtle but elegant look, ideal for everyday wear. For a more dramatic look, however, the full set remains a favourite
Innovative materials: Environmentally friendly materials such as biodegradable polylactide (PLA) eyelashes are becoming increasingly popular. Hypoallergenic plastics and refined silk fibres also offer new comfort and better tolerance, which is particularly beneficial for people with sensitive skin.
Microneedling
Microneedling is not only used on the face, but is also increasingly being used to treat stretch marks, cellulite and even hair loss. It remains a particularly popular method for scars and uneven skin texture, with deep scars often requiring more intensive or longer treatment
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